Culinary identity
A restaurant is defined above all by its concept and culinary offering.
To attract customers and earn their loyalty, it is essential to create your own culinary identity.
To achieve this, a set of actions must be implemented: conceptual thinking, market research, offer development, profitability analysis, methodology, needs assessment, organization, and planning.
HORECA Conseil supports you in the creation, transformation, and implementation of your restaurant offering, helping you stand out from the competition based on your target customer segmentation, and ensuring your project becomes profitable in the medium term.
Tailor-made support adapted to your needs
Consumption habits are evolving, and tourism-related professions like the restaurant industry must adapt to attract a new customer base.
Your restaurant needs its own identity, based on a philosophy of work, hospitality, use of locally sourced products, and supporting local producers — all key elements that define your establishment’s DNA.
Even if you are fully aware of the quality of your dishes and service, it may be difficult to showcase them effectively.
We provide comprehensive and targeted support, with a personalized proposal tailored to your goals, needs, expectations, and those of your customers.
To define a unique culinary identity, multiple factors must be considered:
- Creation of a coherent forecast budget
- Concept definition
- Development of the menu and offering
- Implementation of SOPs (Standard Operating Procedures)
- Equipment selection
- Marketing strategy development
- Definition of the operational method
- Compliance with safety and hygiene regulations
- Cost optimization and organizational flexibility for your teams
We can support you in all these steps, or only some of them, depending on your project.
Concrete actions concrètes, adapted to your needs and budget
Whether you are in the process of creating your establishment or looking to relaunch an existing hotel or restaurant, HORECA Conseil supports you in defining and implementing all the essential steps to establish your culinary identity.
Our mission includes all necessary actions (market research, forecasting, etc.) to define your strategy.
But it goes further: we also handle the creation of technical sheets, a two-year operating forecast, and the selection of tableware aligned with your cuisine and interior design style.
We can also support you during the opening phase to correct or fine-tune certain operational elements.
Our mission can also include the implementation of booking, management, and invoicing applications, as well as drafting internal regulations and procedures specific to your establishment.
Entrusting the creation of your culinary identity to an expert is essential.
With proven experience in advising high-end establishments in France and abroad, HORECA Conseil puts all its expertise at your service.
